Advertising and the Rights of Paranoid People on the Internet

[This essay is slowly being rewritten ... the topic is the relationship between targeted internet ads and big data machine learning of customer preferences and being slightly paranoid as you review the ads it selects for you ... which are so weird.   Several countermeasures are proposed ... ]

You know and I know that the ads we see on Google are targeted for and at us. Billions and billions of cookies and multiply/add instructions have been dedicated to determining, through expert systems and big data, what to sell to the biped, typing mammal at the other end of the line.

How many times have you waited for a web page to come up only to notice that the browser is waiting on a response from "www.double-click-and-steal-information-to-make-money.com" ? This all is part of an elaborate plot by left-wing health care supporters to gather data on our buying habits or is it?  How do we know what the data is really used for?   What if Proctor and Gamble is part of larger plot to enact gun control?   

Whenever you look at a web site today, it is trying to sell you something based on the conclusions its advanced machine-learning algorithms have selected from your interests on the internet.   But it seems there are still a few bugs in the algorithm because they are not always quite on target. 

Consider the following ads I recently recently experienced while trying to use Google Mail:

       PUBLIC ARREST RECORDS
       ARREST RECORDS NOW POSTED ONLINE

       BECAME A PERSONAL TRAINER

       U.S. MILITARY STORE

       AVOID BEING LIED TO

       SOFTBALL RECRUITING

I mean, pardon me, but what the fuck ? (1) Do they know something that I don't know? Am I about to be arrested, do I need a lawyer?  Am I about to join a softball team?   Are they lying to me about joining a softball team?  What do they really mean by asking me if I want to be a personal trainer?  Why am I always the last to know?

The biggest puzzle of all is why advertisers believe that by interfering with our ability to get work done on the Internet, that we are going to be predisposed to buying from them. Watching their stupid advertisement for the latest online dating service ("Liz!  Meet Brad !!!  6 feet of handsome !") while I am trying to download the latest horror movie trailer does not make me more likely to buy their product.

Here are two ideas to throw a wrench into their sales campaign:

The first suggestion uses good old American capitalism and micro economics.  The Googles of the world are making money selling ads, the ad agencies are making money designing the ads, the companies themselves must be making money selling product, right ? So why not just put a 10th of a penny in my Paypal account for every discreet little ad, up to maybe a nickle in my Paypal account for an obnoxious full flash multimedia ad? Then, as the mafia supposedly says, I get to dip my beak in the well and everyone is happy because although worried about what the ads really mean, our advertising victim is at least getting paid for his trouble and can buy himself an antidepressant or a stiff drink with the profits.

The second idea is a little more passive aggressive.  It would not be hard to generate internet marketing countermeasures that used their weapons against them.   A program could be written that accessed the Internet and left cookies around that implied a profile that you wanted them to see.  You could be an intellectual, or very interested in beach volleyball, or even an intellectual with a very serious interest in beach volleyball, or any of a number of other interests.  Or we could be even more devious and do big data analysis of the latest marketing trends and make you either fit in, or deliberately hide your real interests by overwhelming them with fake accesses designed to hide your real marketing preferences in a mountain of carefully selected spurious data.

I hope that all Americans will unite against this conspiracy to waste our time with stupid ads that are supposedly based on our interests.

Thank you.

_______________________________________________

1. Probably stolen from Charlie Wilson's War (2007)

Recalling the Days When People Were Merely Called Eccentric

These days I am always careful to look whomever I am with in the eye. Why is that, you may wonder. Well, it used to be, back in the days when people were merely neurotic, I developed an affectation of not looking people in the eye. Beats me where it comes from, I think it has to do with being a little shy. But be that as it may be, these days if you do not look someone in the eye, you obviously have Asperger's Syndrome, and thus must be a barely functioning victim of an autism spectrum disorder. Thus I always make sure to look whomever I am talking to in the eye, at least once, during a conversation. Clever, eh?

I wish that my colleagues and peers would maybe realize that these DSM classifications are not to be thrown around casually, and that doing so is not only incorrect, it is also rude.

Perhaps we could return to a simpler, more innocent time, when someone was merely eccentric and colorful if he was a non-conformist.   That would be ever so much more accepting and positive, don't you think?   This trend of badly diagnosing someone's mental disorders and accusing them of it (or discussing it behind their back) is neither helpful nor accurate.

Eccentricity

Also, and I hate to mention this, but those who live in glass houses should not throw tactical nuclear weapons. It seems to me that the last five people I know who have "diagnosed" me with Aspergers should perhaps look to their own house first.

Even a casual study of the history of such things, these labels for eccentricity, show that society moves fast here.  One period's classification, for example, "moron", becomes a later periods' schoolyard insult.

In fact, I am "in touch" with my mental disabilities, if that is what they are, I think I have a good handle on them.  I am well aware that I am in many respects an outlier.  Some of the issues that some would see as a disability, I have become quite fond of, anyway.   The problem is not their diagnosis or management, per se, it is paying for their management in a society that seems to thrive on punishing the poor.   In other words, my problem is not ADD/ADHD or whatever, my problem today is cash flow.

Thus if you want to be a help, rather than throw diagnosis at me, throw money and that would certainly help me to be better adjusted.   Just trying to be practical here.

_______________________

The Diagnostic and Statistical Manual of Mental Disorders on Wikipedia
http://en.wikipedia.org/wiki/Diagnostic_and_Statistical_Manual_of_Mental_Disorders

DSM-IV TR (Text Revision)
http://www.psychiatry.org/practice/dsm/dsm-iv-tr

DSM-V (In Development)
http://www.dsm5.org/Pages/Default.aspx

Eccentricity
http://en.wikipedia.org/wiki/Eccentricity_(behavior)

Outlier
http://en.wikipedia.org/wiki/Outlier