"As a doctor, someone who wants to heal the sick, I was very gratified when some of the selected group, people who had been depressed and stuck in life for years, suddenly began to have new hope and solve problems that they previously thought were unsolvable. The depression seemed to disappear as if by magic when they could just throw money at a problem".
"The mistake we noticed in the original experiments in the 1930s was that they limited the amount of money involved to less than $100. Of course, $100 was worth a lot more back then, but even so this caught our eye. What if they had simply not been using enough cash, we wondered. We created an experiment that gave out money in the 10s of thousands of dollars and we immediately saw an amazing improvement in the quality of life of the subjects as well as an improvement in their attitude towards problem solving."
One limitation of the technique is that the subjects must be allowed to keep the money, doctors discovered. When they took the money away again, the subjects reported that the depression immediately returned and brain scans confirmed this. Those who had received the NY Post, on the other hand, were not much affected one way or another when the popular newspaper was taken away.
The therapy was seen to be enhanced by post-care care in which the recipients received help with accounting, investment and taxation. Tellingly, only those who actually received sacks of money responded to this care. Those who received the placebo, the NY Post related material, were not affected one way or another by the contributions of an outside accountancy firm.
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