In a shocking
advertisement placed before a trivial news story for the British
Daily Mirror viewers were subjected to an unexpected video. Although claiming to be an ad, the short film presented in a calm voice without any hype
information about how to use a popular spreadsheet program in a new
and useful way. There were no flashy graphics and no helpful links
trying to entice the viewer to go to another web site. It was simply
a short informative film with a helpful technique.
Advertisers
throughout the world were outraged by this violation of all standards
of public decency. “They may have well as slapped every advertiser
in the face with a dead fish”, said Bill Plotnick of the
International Brotherhood of Advertising and Commerce, “Advertisers
everywhere were stunned by this gross violation of protocol”.
“Advertisements are meant to be intrusive and obnoxious”, he went
on to explain, “that is how they attain their value. If we don't
have potential customers cursing us with foul language we know that
we have not done our job”.
Testing has revealed
that viewers actually watched the controversial video all the way
through instead of clicking on the “Skip Ad” button further
raising hackles on Madison Avenue.
“This sort of
thing has to be stopped at the source, “ said a spokesman for
Turid, Turid, Turid and Snap, an Internet advertising agency located
in Zurich and New York. “Governments must enact legislation to
prevent this from happening again and the perpetrators of this stunt
fined or arrested.”
When asked if the
Department of Justice would file a complaint in British courts to
stop the rogue advertisement, officials there declined to say more
than they were investigating the situation.
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